Networking begins at 11:30 a.m., lunch will begin at 11:45 a.m., and the program is from 12:00 p.m. to 1:00 p.m.

Program: "Email Marketing: Understanding the CAN-SPAM Act" Do you use email in your business?

The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly. This session will help you understand the basics for compliance with the CAN-SPAN Act.

Bill Matthews, is an attorney and partner with the Foulston Siefkin LLP law firm. Mr. Matthews is a member of the intellectual property and general business teams within the Firm. His practice encompasses a wide variety of IP and business matters, including federal trademark registration prosecution and maintenance, copyrights clearance, software licensing, trademark and personality licensing, franchise regulation, e-commerce contracting, mergers and acquisition and compliance with HIPAA and other privacy regulations. Mr. Matthews represents and advises a wide-variety of clients—from large, public companies to small and medium-sized businesses—in a variety of industries—including hospitals and health care providers, manufacturers, and licensors. Mr. Matthews is listed in the Best Lawyers of America and was recognized by his peers as a Missouri/Kansas Super Lawyer Rising Star ® in the areas of Intellectual Property and Business/Corporate Law.